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Cookie policy
Effective date: November 27, 2025
Last updated: November 27, 2025
What are cookies?
This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.
Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.
How do we use cookies?
Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.
The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.
Types of cookies we use
Necessaria
I cookie necessari sono fondamentali per le funzioni di base del sito Web e il sito Web non funzionerà nel modo previsto senza di essi.Questi cookie non memorizzano dati identificativi personali.
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | 1 hour | Cloudflare has used this cookie to support Cloudflare Bot Management. |
| d49sid | 1 day | Digital49 session cookie used to identify the user session and store temporary data. |
| localization | 1 year | The localization cookie stores the user's language and region preferences to provide a personalized browsing experience. |
| cart_currency | 14 days | Shopify sets this cookie to remember the user's country of origin and display the correct currency for transactions. |
| _tracking_consent | 1 year | Shopify sets this cookie to store the user's preferences if a merchant has configured privacy rules for the visitor's region. |
| _shopify_essential | 1 year | Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information, and anti-tampering data. |
| _shop_app_essential | 1 year | Shopify sets this cookie, which contains essential information required for the proper functioning of Shop.app. |
| keep_alive | session | The keep_alive cookie is used to keep a user's session active on a website, preventing automatic logout during periods of inactivity. |
| _shopify_test | session | Shopify sets this cookie to check cookie capabilities on the client. |
| _cf_bm | 30 minutes | This cookie is set by Cloudflare and is used to distinguish between human users and bots. It helps protect the website from malicious traffic without requiring any further action from the user. |
| _merchant_essential | 1 year | Essential cookie used to manage core e-commerce functionalities, such as maintaining the cart state or purchase session. It is fundamental to ensure the proper functioning of the site during the checkout process. |
| _shop_app_essential | 1 year | Essential cookie used by Shopify to manage the basic functions of the eCommerce site, such as maintaining the cart state and user session. It is essential to ensure the proper functioning of the online store. |
| _shopify_essential | 2 years | Essential cookie used by Shopify to manage the basic functions of the eCommerce site, such as maintaining the cart state and user session. It is essential to ensure the proper functioning of the online store. |
| _shopify_essential | 2 years | Essential cookie used by Shopify to manage the basic functions of the eCommerce site, such as maintaining the cart state and user session. It is essential to ensure the proper functioning of the online store. |
| _shopify_essential | 2 years | Essential cookie used by Shopify to manage the basic functions of the eCommerce site, such as maintaining the cart state and user session. It is essential to ensure the proper functioning of the online store. |
| _shopify_s | 2 weeks | Cookie used by Shopify to maintain the user's session state while browsing the eCommerce site, helping to protect information and ensure a proper shopping experience. |
| _tracking_consent | 1 year | Cookie used by Shopify to store the user's preferences regarding consent for data tracking. It ensures that privacy settings are respected during browsing. |
| cart | 2 weeks | This cookie is used by eCommerce platforms such as Shopify to store the user's cart contents. It allows products added to the cart to be retained even during subsequent browsing sessions. |
| is_shopify_merchant | 1 year | This cookie is used to determine if a user is a Shopify merchant (i.e., if they have a store/shop on Shopify). It is used to recognize and manage specific features dedicated to merchants. |
| logged_in | 3 months | Cookie that indicates the user has logged in to the site (login) — serves as an authentication status indicator, allowing the site to recognize a user who is already logged in. For example, it enables certain features reserved for authenticated users to be maintained. |
| master_device_id | 2 years | Persistent cookie used in relation to merchant login. It allows identification of the device used by the merchant (e.g., login, administrative activities), thus improving security and persistence of administrative sessions. |
| v:a:3 | session | Technical cookie likely used to maintain session state or for security and internal management purposes. It does not collect personally identifiable information. |
| AWSALBCORS | 7 days | Amazon Web Services uses this cookie for load balancing. |
| cookietest | session | The cookietest cookie is generally used to check whether the user's browser accepts cookies, which is essential for the proper functioning of the website and to improve the user experience. |
Functional
Functional cookies help perform certain functionalities such as sharing website content on social media platforms, collecting feedback, and enabling other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| ajs_anonymous_id | 1 year | Cookie used by analytics tools to identify anonymous visitors before login. |
| ajs_user_id | 1 year | Cookie used by analytics tools to link the activity of an authenticated user with their browsing data. |
| d49sst | 1 day | Digital49 cookie used to manage session state and temporary preferences. |
| FPID | 1 year | Cookie used to uniquely identify the user, often for session management or preferences. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, and more.
| Cookie | Duration | Description |
|---|---|---|
| ga | 2 years | This cookie is used by Google Analytics to distinguish unique users by collecting a random identifier. It helps collect anonymous data about site usage to improve the services offered. |
| _ga_W6NECZNE63 | 2 years | Cookie used by Google Analytics 4 to monitor user behavior and collect anonymous data about website visits. It helps generate detailed statistics to improve user experience and site performance. |
| _shopify_y | 1 year | This cookie is used by Shopify to analyze user behavior on the site and collect anonymous statistical data. It helps improve the user experience and the performance of the eCommerce site. |
| _y | 1 year | This cookie is set by Shopify and used to collect anonymous statistical information about visitor behavior. It helps improve the user experience and optimize the eCommerce site. |
| ajs_group_id | session | This cookie is set by Segment (an analytics tool) and is used to identify the group to which a user belongs, such as an organization or team. It helps collect aggregated data on site usage by user groups. |
Performance
Performance cookies are used to understand and analyze key performance indicators of the website, which help provide visitors with a better user experience.
| Cookie | Duration | Description |
|---|---|---|
| AWSALB | 7 days | AWSALB is an Application Load Balancer cookie set by Amazon Web Services to map the session to the target. |
Advertising
Advertising cookies are used to deliver personalized advertisements to visitors based on the pages they have previously visited and to analyze the effectiveness of advertising campaigns.
| Cookie | Duration | Description |
|---|---|---|
| _clck | 1 year | Used by Microsoft (Bing) to track user clicks on advertising results or sponsored links. Helps measure the effectiveness of advertising campaigns. |
| _fbp | 3 months | Facebook cookie used to deliver advertising products and track user visits on sites with Facebook Pixel. |
| gcl_au | 3 months | Google AdSense cookie used to experiment with advertising effectiveness and track conversions. |
| d49ref | 5 days | Cookie used by Digital49 to track traffic sources and marketing campaigns. |
| d49uid | 1 year 1 month 4 days | Cookie used to uniquely identify the user and track the session or user preferences. |
| intercom-device-id-pk5gs94b | 13 months | Intercom cookie used to uniquely identify the user's device and personalize the experience. |
| intercom-id-pk5gs94b | 13 months | Intercom cookie that uniquely identifies the user to maintain the session and personalization. |
| intercom-session-pk5gs94b | session | Intercom session cookie to manage the user's session duration and security. |
| FPAU | 90 days | Cookie used by Google Ads / Display & Video 360 / Search Ads 360 / Campaign Manager to store interaction and attribution data related to ads. It is used to measure campaign performance and understand how users interact with ads. |